Homepage and service pages rewritten with a problem-led structure. Previous copy described features in order of engineering priority. New copy followed the buyerâs evaluation sequence. Contact-to-lead rate from organic traffic increased from under 1% to 4.8% within 60 days.
Onboarding flow microcopy rewritten with task-specific language. Previous copy used generic placeholder text. Trial activation rate (users completing step 1 of onboarding) increased by 37% in the first month.
5-email cold outreach sequence rewritten from product-led to problem-insight-specific-ask structure. Reply rate increased from 1.4% to 6.2%. Positive reply rate (interested, not opt-out) went from 0.3% to 3.1%.
Pricing page rewritten as a decision-oriented layout with benefit-led plan descriptions and objection handling. Trial sign-up rate from the pricing page increased 28% in 45 days.
32 Meta ad copy variants delivered for a Black Friday campaign across four product lines. 8 of the 32 variants achieved ROAS above 4.0. Three variants identified as Q1 control ads.
4 case studies written for an enterprise sales motion. After publishing, 3 of the 4 were referenced by prospects without prompting during the evaluation stage. Sales team reported shorter evaluation cycles.
