Common questions.

No. Copy is one variable in a system that includes traffic quality, offer, pricing, user experience, and timing. I guarantee high-quality, strategically structured copy. The case studies in the portfolio are real results, not guaranteed outcomes for every project.

Fixed price confirmed in writing within one business day of receiving your project details. No ballpark ranges. The quote is the price, confirmed before work begins.

A completed brief. Different services use different brief templates. The brief covers your audience, your offer, your competitive landscape, and your specific goals. It takes 20–30 minutes to complete.

Changes to copy that does not accurately reflect the brief. Style preference changes not specified in the brief, or scope additions, are quoted separately as additional work.

Yes. SaaS and technology copywriting is one of the six disciplines. For complex technical products, I review the product directly, read internal documentation, and speak with your team before writing.

Yes. B2B sales copy is often written in an individual’s voice. Voice calibration from existing materials is part of the brief process for B2B projects.

Google Docs by default with PDF export. For UX writing, I deliver in the design file and a structured document. For B2B sales copy, a formatted sequence document ready for your outreach tool.

Yes. Monthly retainers for ongoing content, ad copy, or email sequences are available for businesses with consistent needs. Contact me to discuss scope and volume.

No. All prices exclude Italian IVA (22%). EU businesses with a valid VAT number in another Member State may apply reverse charge. Stripe handles tax if configured in your dashboard.

I contact you within one business day to confirm scope and send the project brief template. All services delivered digitally from Francavilla Fontana, Brindisi.

Yes. Copy is written in English by default. I write for European and international audiences regularly. Market-specific language adaptation is covered in the brief.

Yes. Search ad copy is available within the Ad Copy service. It has specific character constraints and intent alignment requirements that differ from social ad copy.