Conversion copy, UX writing, B2B sales copy, SaaS content, ads, and case studies â built around one question: what does this reader need to believe to take action?
Full-funnel copy that moves readers from browsing to buying. Website pages, landing pages, and funnel sequences written with one goal: a higher conversion rate.
The small words that do the big work. Button labels, onboarding flows, error messages, tooltips, and empty states â all written to reduce friction and improve task completion.
Cold email sequences, LinkedIn outreach, pitch decks, and sales enablement copy that helps your team have better first conversations.
Product pages, pricing pages, feature announcements, and launch copy for software and technology companies that need to explain complex products simply.
Paid ad copy (Meta, Google, LinkedIn), organic social content, and creative brief writing for campaigns that need to earn attention in a crowded feed.
Customer success stories, proof content, and testimonial frameworks that show what you do rather than telling prospects to trust you.
I started OnTarget Copywriting in Francavilla Fontana in 2019 after several years writing copy for technology companies and digital agencies in Milan. What I kept observing was the same fundamental mistake: copy written about the product from the sellerâs perspective, in the sellerâs language, to answer questions the seller thought were important.
Performance copywriting starts somewhere different. It starts with the reader: what they currently believe, what they need to believe to take action, and in what order those beliefs have to be established. The copy that results from this approach converts at a measurably higher rate. Not because it is more persuasive in some abstract sense. Because it is specific to the actual reader making the actual decision.
Six disciplines, one methodology. Website copy, UX writing, B2B sales, SaaS/tech, advertising, case studies. All starting from the reader. All measured against outcomes. Fixed quotes, digital delivery from Puglia.
Homepage and service pages rewritten. Contact-to-lead rate from organic traffic.
Onboarding flow microcopy rewritten with task-specific language. Trial activation rate.
Cold email sequence rewritten from product-led to problem-led. Qualified reply rate.
Pricing page rewritten as decision-oriented layout. Trial sign-up from pricing page.
32 Meta ad copy variants delivered for a seasonal campaign. Best-performing ROAS.
4 case studies written for an enterprise sales motion. Referenced by prospects.
The most common questions before a first project. Full FAQ on the dedicated page.
All questions →Fixed quote within one business day. All services delivered digitally from Francavilla Fontana, Brindisi.
